Steve Will Do It, known off-screen as Stephen Deleonardis, is a name synonymous with viral challenges, outrageous stunts, and over-the-top generosity. But behind the entertaining antics is a sharp business mind that’s built a digital empire. From YouTube fame to brand deals and entrepreneurial ventures, Steve Will Do It has turned internet attention into millions. Let’s dive into the fascinating journey that shaped his career and his net worth.
Who Is Steve Will Do It?
Stephen Deleonardis, famously known as Steve Will Do It, began his online journey with wild drinking and eating challenges on Instagram. His catchphrase, “Steve will do it,” reflected his readiness to accept any challenge, no matter how crazy. It quickly became his brand identity. The content, though controversial at times, resonated with millions—especially young viewers looking for unfiltered, raw entertainment.
In 2019, he took the leap from Instagram to YouTube, and that move changed everything. With jaw-dropping stunts, giveaways of expensive items like cars and cash, and collaborations with the Nelk Boys, Steve became one of the most popular YouTube stars in the influencer scene.
Steve Will Do It Net Worth in 2025
As of 2025, Steve Will Do It has an estimated net worth of $5 million to $6 million, and that figure continues to grow. While YouTube was the initial money-making engine, Steve’s financial success comes from various income streams tied to his massive social media influence and entrepreneurial mindset.
From Social Media Influencer to Entrepreneur
Being a social media influencer today means more than just posting viral videos—it’s a career, a business, and a full-blown marketing empire. Steve leveraged his content to build a brand that fans love and sponsors want to be a part of. His ability to generate massive views, connect with his audience, and trend regularly online has made him an icon in digital media.
Steve isn’t just a content creator—he’s a businessman. From launching merchandise to engaging in brand deals and even dabbling in cryptocurrency, his reach extends beyond the screen. Each venture adds a new revenue stream to his already impressive portfolio.
YouTube Revenue and Content Creation
Steve’s YouTube channel is a core pillar of his success. With millions of subscribers and hundreds of millions of views, his content—filled with high-risk dares, expensive giveaways, and raw comedy—brings in significant revenue from ad placements.
He built a loyal following with:
- Wild, unpredictable videos
- Close ties with fellow creators like the Nelk Boys
- Celebrity appearances and collaborations
- Huge giveaways—cars, cash, and even homes
While YouTube’s ad monetization policies have affected some of his videos due to their content, Steve diversified his online earnings by partnering with platforms like Rumble and using alternate income models such as direct sponsorships.
Influencer Lifestyle and Fame
Steve Will Do It lives the influencer lifestyle to the fullest. He often showcases luxury cars, expensive jewelry, exotic vacations, and spontaneous generosity in his content. His lifestyle appeals to a generation dreaming of digital fame and fortune. The flashiness isn’t just for show—it builds his brand and helps him stay trending.
But what makes him unique is that he gives back just as boldly as he lives. He’s gifted Teslas, Rolex watches, and thousands in cash to fans and strangers alike. That generosity has strengthened his image as a “man of the people,” reinforcing his social media stardom.
Brand Collaborations and Marketing Genius
Steve is a master of influencer marketing. He’s worked with numerous brands that cater to his core demographic—mostly young men interested in lifestyle, entertainment, and gaming.
Notable collaborations include:
- Full Send Merch: His clothing line with the Nelk Boys became a massive hit.
- Happy Dad Seltzer: The hard seltzer brand founded by the Nelk Boys, where Steve played a critical role in promotion.
- Crypto and NFT promotions: Though some of these ventures have been controversial, they show his willingness to explore new financial opportunities.
These collaborations aren’t just passive endorsements. Steve is deeply involved, often acting as a brand ambassador and content strategist, further solidifying his position as a business-savvy entrepreneur.
Career Achievements and Viral Success
Steve’s career achievements are closely tied to his viral content. Some of his most-watched videos feature him giving away massive prizes, attempting insane physical challenges, or hanging out with celebrities like Donald Trump Jr., Tekashi 6ix9ine, and others.
His willingness to push boundaries earned him loyal fans—and a few critics. Despite temporary bans or demonetizations, Steve’s brand remains strong, and he’s consistently found new ways to maintain and grow his relevance.
From being banned on YouTube to rebounding on Rumble, he’s proven that resilience and reinvention are key components of success in the digital creator world.
Wealth Building and Long-Term Vision
Unlike some influencers who fizzle out, Steve Will Do It is focused on wealth building and long-term success. He’s explored:
- Real estate investments
- Crypto and digital assets
- Merchandise business
- Platform diversification to avoid dependency on any one site
He has an intuitive grasp of digital trends and isn’t afraid to pivot when necessary. His long-term vision goes beyond short-term viral fame. By creating multiple sources of income and expanding his brand offline, Steve is turning his moment in the spotlight into a sustainable business empire.
Life Beyond the Screen
Steve Will Do It has managed to keep parts of his personal life relatively private while remaining highly engaging online. His relationship with his girlfriend Celina has often been featured in his videos, adding a personal dimension to his content. The transparency about his lifestyle—both the highs and the challenges—has helped him connect with fans on a deeper level.
As an online influencer, staying authentic while growing a business isn’t easy. But Steve’s ability to maintain his image while evolving professionally speaks volumes about his adaptability.
Why Steve Will Do It Is One of the Top YouTubers Today
In a sea of content creators, Steve Will Do It stands out for one simple reason: he knows how to command attention. Whether you’re a fan of his bold content or just curious about what he’ll do next, he knows how to spark curiosity—and that’s half the battle in digital entertainment.
He exemplifies the new generation of entertainers who use influencer marketing, social media stardom, and digital entrepreneurship to build real, tangible wealth. He’s not just playing the game—he’s redefining it.
Looking Ahead
Steve Will Do It shows no signs of slowing down. With millions of loyal followers, diversified income streams, and a keen sense of what keeps people watching, he’s perfectly positioned to continue growing his brand—and his bank account.
As the internet evolves, Steve is evolving with it. Whether it’s moving to new platforms, launching new businesses, or collaborating with global influencers, Steve Will Do It is proving that content creation can be more than just a passion—it can be a lucrative, lasting career.
